getting back to the top (of the funnel)
Research shows that 5% of your audience is ready to purchase. Only 5%.
B2B companies have notoriously long buying cycles—some lasting months, years or even decades. Yet many of us spend the bulk of our marketing efforts (and budget) on bottom-of-the-funnel tactics.
What about the other 95% of your potential customers? How can you make sure they think of your brand when they are ready to buy?
Jamie Gyerman, director of Channel Strategy, provides insights into how to reach the other 95%, the importance of brand marketing and how to maximize your time and resources.
Presented on June 16, 2022.