when 'getting through this' isn't good enough.

New normal? Try anything but normal. When we go back? How about we go forward? Re-open? Let’s try to re-invent.

Are your communication tools working for you? Are they keeping you focused on the most important aspects of your business right now, like trade show trends? Voice of customer best practices? Customer buyer’s journey? As a communications professional you want all of your attention right where it should be: optimizing your b2b communication strategy. Which is why we’ve launched ‘Communication Essentials.’

the essentials:

solve 2.0

Design your roadmap for the next 30 days. It’s time to expand beyond your pandemic communications plan.

Essentials_Blocks_590x590_flat_0000_Tech Audit

tech stack audit

You could be paying $5,000 a month for tech subscriptions you don’t need. You can do something about it.

Essentials_Blocks_590x590_flat_0001_Virtual Events

trade show alternatives

The show must go on…line. Find out how and if it’s a fit for your next event.

Essentials_Blocks_590x590_flat_0005_Voice of Customer

voice of the customer approach

The only voice that matters has had their world turned upside down. Has there ever been a better time to listen?

Essentials_Blocks_590x590_flat_0002_Buyers Journey

buyer's journey stages

The journey looks a lot different. See for yourself and what it could mean for your business.

Essentials_Blocks_590x590_flat_0004_Internal Communication

creating an internal communications plan

Don’t take it personally. Make it personal. Employees want to feel heard right now.

read a little, learn a lot:

communication essentials

Your weekly round-up of what communication professionals should be focused on.

The COVID-19 vaccine rollout is here. Ben Brugler explains how your corporate communications can sift through the confusion and best address the expected––and unexpected––questions and concerns employees may bring your way.

navigating the new digital trade show space

Trade shows continue to go the virtual route. So how are they doing? Account Supervisor Olivia Tormento and Content Lead Bill Delaney “attended” a few and share their thoughts on how to get the most of digital experiences moving forward.

3 trends to know from CES 2021

How did e-commerce advance ten years in nine months?! What makes a healthy building? And why is the “Homebody Economy” big for brands? We attended CES 2021 (virtually!) to bring you top trends impacting technology and culture.

staying ahead of social media backlash

Thousands of users are fleeing social sites but will it last? Director of channel strategy, Jamie Gyerman, offers brands 4 tips for managing times of turmoil.

just for fun: a 2020 pandemic poll

How does your quarantine experience compare to fellow communicators?! Take a crack at our first (and hopefully last)-ever Pandemic Poll …

visual storytelling: the latest, greatest, ancient trend.

What’s the best approach to tap into visual storytelling? Associate Creative Director Jason Smith takes a graphically-infused look at a trend that goes way, way back (thousands of years, in fact) and highlights creative ways to make visual storytelling work within your communication strategy.