when 'getting through this' isn't good enough.

New normal? Try anything but normal. When we go back? How about we go forward? Re-open? Let’s try to re-invent.

Are your communication tools working for you? Are they keeping you focused on the most important aspects of your business right now, like trade show trends? Voice of customer best practices? Customer buyer’s journey? As a communications professional you want all of your attention right where it should be: optimizing your b2b communication strategy. Which is why we’ve launched ‘Communication Essentials.’

the essentials:

solve 2.0

Design your roadmap for the next 30 days. It’s time to expand beyond your pandemic communications plan.

Essentials_Blocks_590x590_flat_0000_Tech Audit

tech stack audit

You could be paying $5,000 a month for tech subscriptions you don’t need. You can do something about it.

Essentials_Blocks_590x590_flat_0001_Virtual Events

trade show alternatives

The show must go on…line. Find out how and if it’s a fit for your next event.

Essentials_Blocks_590x590_flat_0005_Voice of Customer

voice of the customer approach

The only voice that matters has had their world turned upside down. Has there ever been a better time to listen?

Essentials_Blocks_590x590_flat_0002_Buyers Journey

buyer's journey stages

The journey looks a lot different. See for yourself and what it could mean for your business.

Essentials_Blocks_590x590_flat_0004_Internal Communication

creating an internal communications plan

Don’t take it personally. Make it personal. Employees want to feel heard right now.

read a little, learn a lot:

communication essential: W.A.I.T.

CEO, President Ben Brugler shares helpful information on communication ‘essentials’ that you might need or find interesting. Check back every Monday and Thursday for a new update.

communication essential: PTOpalooza

CEO, President Ben Brugler shares helpful information on communication ‘essentials’ that you might need or find interesting. Check back every Monday and Thursday for a new update.

communication essentials: have a point & bold thinking

CEO, President Ben Brugler shares helpful information on communication ‘essentials’ that you might need or find interesting. Check back every Monday and Thursday for a new update.

ad blocked: privacy preferences

The latest iOS update from Apple makes ad-tracking an easy opt-in rather than a difficult opt-out. That means it’s easier for consumers to avoid messaging, including yours. akhia Digital Manager Julie Gibson shares some ways to stay connected with your online audience.

beyond the buzzword – 3 questions thought leaders should be asking themselves

akhia’s executive vice president April Wonsick poses three big questions to ask yourself when considering a thought leadership program.

exactly who is going to walk back through that door?

One year into the pandemic, we are not the same people we were when this all started. Ben takes a look at what changed for the better and some lessons learned from the circumstances that changed us.

when 'getting through this' isn't good enough.

New normal? Try anything but normal. When we go back? How about we go forward? Re-open? Let’s try to re-invent.

the essentials:

solve 2.0

tech stack audit

trade show alternatives

voice of the customer approach

buyer's journey stages

creating an internal communications plan

read a little, learn a lot:

communication essential: W.A.I.T.

communication essential: PTOpalooza

communication essentials: have a point & bold thinking

ad blocked: privacy preferences

beyond the buzzword – 3 questions thought leaders should be asking themselves

exactly who is going to walk back through that door?

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