when 'getting through this' isn't good enough.

New normal? Try anything but normal. When we go back? How about we go forward? Re-open? Let’s try to re-invent.

Are your communication tools working for you? Are they keeping you focused on the most important aspects of your business right now, like trade show trends? Voice of customer best practices? Customer buyer’s journey? As a communications professional you want all of your attention right where it should be: optimizing your b2b communication strategy. Which is why we’ve launched ‘Communication Essentials.’

the essentials:

solve 2.0

Design your roadmap for the next 30 days. It’s time to expand beyond your pandemic communications plan.

Essentials_Blocks_590x590_flat_0000_Tech Audit

tech stack audit

You could be paying $5,000 a month for tech subscriptions you don’t need. You can do something about it.

Essentials_Blocks_590x590_flat_0001_Virtual Events

trade show alternatives

The show must go on…line. Find out how and if it’s a fit for your next event.

Essentials_Blocks_590x590_flat_0005_Voice of Customer

voice of the customer approach

The only voice that matters has had their world turned upside down. Has there ever been a better time to listen?

Essentials_Blocks_590x590_flat_0002_Buyers Journey

buyer's journey stages

The journey looks a lot different. See for yourself and what it could mean for your business.

Essentials_Blocks_590x590_flat_0004_Internal Communication

creating an internal communications plan

Don’t take it personally. Make it personal. Employees want to feel heard right now.

read a little, learn a lot:

communication essentials

Your weekly round-up of what communication professionals should be focused on.

voice of the customer 2020

Creating a positive experience for customers starts with asking frequently, listening intently and quickly adapting. Learn more about 2020 Voice of the Customer trends.

do this, not that – how to maximize your virtual event

April Wonsick details five tips to make your virtual event the real deal.

is your digital house in order?

The buyer journey has shifted. And digital reigns.

2021 plans: more focused

Your employees are likely listening more than ever to what you have to say. But what do corporate communications strategies look like in a COVID-driven world? Put your focus here in 2021.

getting back to business in the new normal

As the world slowly reopens, there is a growing need to get back to business. So much has changed, but here are some ways to move forward.

three (new) macrotrends

What we’ve learned and how it can help move us forward.