stay ahead of the curve.

Continue to trust the essentials to drive your business forward.

Are your communication tools working for you? Are they keeping you focused on the most important aspects of your business right now, like staffing and labor strategies? Employee engagement and retention? The Buyer’s Journey? Digital transformation? Virtual selling? As a communications professional you want all of your attention right where it should be: optimizing your communication strategy … with the communication essentials.

the essentials:

virtual sales training

Everything we knew to be true about selling got turned on its head. How do we shift?

employer brand audit

To overcome recruitment and retention challenges, build a brand that is focused on your most valuable asset – your employees.

solve 2.0

Design your roadmap for the next 30 days. It’s time to expand beyond your pandemic communications plan.

Essentials_Blocks_590x590_flat_0005_Voice of Customer

voice of the customer approach

The only voice that matters has had their world turned upside down. Has there ever been a better time to listen?

Essentials_Blocks_590x590_flat_0002_Buyers Journey

buyer's journey stages

The journey looks a lot different. See for yourself and what it could mean for your business.

Essentials_Blocks_590x590_flat_0004_Internal Communication

creating an internal communications plan

Don’t take it personally. Make it personal. Employees want to feel heard right now.

read a little, learn a lot:

podcast: i heart plant tours

For communications professionals, plant tours should be fascinating. Informative. Fun. Content Lead Eric Knappenberger shared how he maximizes a manufacturing plant tour whether he’s researching, writing content, interviewing an SME or just wants to know how things work.

communication essentials – digital stuff

Every day there is something new to address in the digital landscape. So I bring you ChatBEN to provide you with a grab bag update of all the digital “stuff” you need to know right now.

communication essentials – are you really surprised?

Part Blog. And part PSA. I share what’s surprising me in both my personal and professional worlds. What’s surprising you?

communication essentials – the most important networking skill

On the heels of writing about the things they don’t teach you in school, I thought I’d write about a very valuable component of networking.

three risks to consider for an automatic GA4 setup

The automatic setup to GA4 offers convenience and less complexity, but risks like these remain with the transition to the new service. Digital strategist Daniel Arnold explains what you should look for.

communication essentials – some of the most important aspects of leadership can’t be taught.

Ever have one of those moments where you say to yourself “I don’t remember them teaching us that in school…”