Why do we make things hard on ourselves? Think about New Year’s resolutions. Now, imagine you established KPIs the same way. Why do we use that approach in New Year’s resolutions? We are setting ourselves up for failure from day one because you can’t manage what you can’t measure.
read moreApril Wonsick takes a look at how annual marketing and communications planning should be more flexible than ever, and offers ideas to make that happen.
read moreBen looks back on 2020 and shares what we learned in the last year and hope for in the next one. And he does it the way a Gen Xer would: with a mixtape.
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