our role in the adoption of AI technologies, like ChatGPT
I’ve been asked a lot of questions about my take – akhia’s take – on AI, specifically as it relates to the emergence of ChatGPT.
read morecommunication essentials – did I pronounce that right? Uh, no. Not even close.
Companies like Hyundai are starting to show customers how to pronounce their name correctly and according to me…why not? Why not do it across the board? Why not ask every brand to consider this?
read morebuilt to flex. adapt planning for an “anything is possible” world
April Wonsick takes a look at how annual marketing and communications planning should be more flexible than ever, and offers ideas to make that happen.
read morewebinar: hire education
As part of “The Future of Work” series, Ben Brugler welcomed staffing and screening expert Kevin Bachman for the webinar “Hire Education: Learn How to Staff up in a Labor Shortage.” They reveal three core impact areas you should address to not only stand out in attracting and retaining the best talent, but also stand out from other companies trying to do the same.
read morewebinar: how the future works
What will drive shifts in communication strategies? And how will your methods of storytelling, branding and audience engagement need to shift to keep up? Ben Brugler shares his thinking––backed by stats, trends and observations––on those questions, along with ideas on how to maximize current and new channels, and the positive takeaways that result.
read moread blocked: privacy preferences
The latest iOS update from Apple makes ad-tracking an easy opt-in rather than a difficult opt-out. That means it’s easier for consumers to avoid messaging, including yours. akhia Digital Manager Julie Gibson shares some ways to stay connected with your online audience.
read morebeyond the buzzword – 3 questions thought leaders should be asking themselves
akhia’s executive vice president April Wonsick poses three big questions to ask yourself when considering a thought leadership program.
read morevisual storytelling: the latest, greatest, ancient trend.
What’s the best approach to tap into visual storytelling? Associate Creative Director Jason Smith takes a graphically-infused look at a trend that goes way, way back (thousands of years, in fact) and highlights creative ways to make visual storytelling work within your communication strategy.
read moremy 2020 mixtape. a gift from me to you.
Ben looks back on 2020 and shares what we learned in the last year and hope for in the next one. And he does it the way a Gen Xer would: with a mixtape.
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