communication essentials – digital stuff
Every day there is something new to address in the digital landscape. So I bring you ChatBEN to provide you with a grab bag update of all the digital “stuff” you need to know right now.
read morethree risks to consider for an automatic GA4 setup
The automatic setup to GA4 offers convenience and less complexity, but risks like these remain with the transition to the new service. Digital strategist Daniel Arnold explains what you should look for.
read moreour role in the adoption of AI technologies, like ChatGPT
I’ve been asked a lot of questions about my take – akhia’s take – on AI, specifically as it relates to the emergence of ChatGPT.
read moreovercoming the inbox bloat that comes with election season
Election Day 2022 is less than a month away! Did you know there is a negative correlation between election proximity and email open rates? Learn four tips to help your brand stand out and get seen in a bloated inbox.
read morethree data and reporting trends for 2022
2022 brings new opportunities to optimize how you collect, use and report on data. Read more about these three 2022 data and reporting trends.
read moredigital terms: defined & refined
Digital-centric words like digitization, digitalization and digital transformation may sound the same, but have their own distinct meanings. Jamie Gyerman digs into the “digi-syntax” to assess how each affects the customer journey and shares ideas to ensure your business takes advantage
read morechecking into the journey
The last year brought an intense change of customer behavior. Will this behavior remain as is or revert to the mean? How does this adjustment present a unique opportunity to unlock strategic moves that place your brand into this evolving customer experience? Jamie Gyerman has some thinking on that.
read morewelcome back, QR codes
27 years after its debut, QR codes are enjoying a resurgent heyday as brands use them to reach target audiences in creative, on-strategy ways. Jamie Gyerman, akhia’s Director, Digital Strategy, shares recent examples and tips to keep in mind
read moread blocked: privacy preferences
The latest iOS update from Apple makes ad-tracking an easy opt-in rather than a difficult opt-out. That means it’s easier for consumers to avoid messaging, including yours. akhia Digital Manager Julie Gibson shares some ways to stay connected with your online audience.
read moremy 2020 mixtape. a gift from me to you.
Ben looks back on 2020 and shares what we learned in the last year and hope for in the next one. And he does it the way a Gen Xer would: with a mixtape.
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