communication essentials – are you really surprised?
Part Blog. And part PSA. I share what’s surprising me in both my personal and professional worlds. What’s surprising you?
read morethree risks to consider for an automatic GA4 setup
The automatic setup to GA4 offers convenience and less complexity, but risks like these remain with the transition to the new service. Digital strategist Daniel Arnold explains what you should look for.
read morerecruit, engage and retain with purpose
Fostering relationships that lead to recruiting and retaining top talent requires shifting your focus. Instead, unite teams around purpose in the workplace.
read moreour role in the adoption of AI technologies, like ChatGPT
I’ve been asked a lot of questions about my take – akhia’s take – on AI, specifically as it relates to the emergence of ChatGPT.
read moreovercoming the inbox bloat that comes with election season
Election Day 2022 is less than a month away! Did you know there is a negative correlation between election proximity and email open rates? Learn four tips to help your brand stand out and get seen in a bloated inbox.
read moreThe Science of Graphic Design
Design is all about making decisions. Every color, shape, line, piece of type, image and graphic will influence the message you are trying to convey.
read moreBeyond Sight: The 5 Senses of a Brand
From logos to retail presence and more, brands are creatively tapping into all of our senses to connect better and be top of mind.
read morecreativity: what’s the point?
Creativity is a core component of problem-solving that takes novelty and relevance into account. Read how that formula comes into focus to advance business.
read moremy creativity doesn’t matter. ours does.
Creativity comes from many places. Creative Director Nick Pfahler highlights his creativity coming-of-age journey and details discoveries along the way.
read moreinfluencers tell all: tips for the best strategy
The relationship between brands and influencers is becoming more and more lucrative, so we asked and got answers from some well-known macro- and micro-influencers about their preferences and trends that can help you navigate and maximize your next influencer program.
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