webinar
presented on June 23, 2023
akhia CEO and president Ben Brugler welcomed Cathy McPhillips of the Marketing AI Institute for the webinar ‘AI on AI: authentic information on artificial intelligence.’ Over the course of an hour, Cathy and Ben talked about her observations, shared some insights and sorted through the noise to provide a bit of clarity on some of the hottest topics around AI, including:
- Demystifying AI’s role in marketing
- Determining use cases and goals before jumping in
- Examples of ways we’ve been personally using AI tools
- AI and the law
register to receive AI updates from akhia:
key takeaways
Don’t have time to watch the full webinar recording? No problem!
three key areas of AI communication professionals should be focusing on right now:
- Lead the formation of a task force/steering committee within your company
- Proactively engage legal, now, as there is so little precedent for how this technology will be regulated and enforced
- Create guardrails for how your company can use/apply AI (but know they are going to change, constantly)
key clips from the event:
sign up to be the first in the know about our fall webinar:
